In the digital age we no longer have to personally try before we buy. Consumers rarely walk into restaurants, cinemas or hotels without checking Urban Spoon, Rotten Tomatoes or Wotif. We use apps on our smart phones and websites to read reviews and blog posts about our options. This is so we can make an informed … Continue reading How is the Digital Age Impacting the Healthcare Sector?
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The impact of effective public relations in adverse situations cannot be overestimated. Our healthcare segment is under constant pressure to innovate, certify and deliver new products, technologies, and treatment protocols. And despite the best of both intent and effort, lapses and mishaps do happen. And almost invariably, the repercussions include loss of faith in the organisation … Continue reading Effective PR and Damage Control