The impact of effective public relations in adverse situations cannot be overestimated. Our healthcare segment is under constant pressure to innovate, certify and deliver new products, technologies, and treatment protocols. And despite the best of both intent and effort, lapses and mishaps do happen. And almost invariably, the repercussions include loss of faith in the organisation rather than the particular product or process involved. The key to managing the media exposure lies in:
- Engagement with media
- Transparency in communication
- Timeliness of releases
- Accessibility of management
At Qerac we can help you get the right kind of media exposure. Please contact with us if you would like to learn more about how you can improve your public relations.