How is the Digital Age Impacting the Healthcare Sector?

In the digital age we no longer have to personally try before we buy.

Consumers rarely walk into restaurants, cinemas or hotels without checking Urban Spoon, Rotten Tomatoes or Wotif. We use apps on our smart phones and websites to read reviews and blog posts about our options.

This is so we can make an informed choice about what suits our particular needs and expectations. The Healthcare Sector is no different. Consumers want to know what they are going to get out of something before they commit to anything. They may use Facebook, Twitter, Yelp and other social networking platforms to find healthcare reviews and comparisons. 

Considering the increase in online research done by consumers it is vital for Healthcare Service providers to create a positive and dominant online presence through websites, search engine optimisation (SEO) and online marketing. This is especially important for smaller, independent companies. 

The digital realm can be confusing and overwhelming, but there is help out there. At Qerac we can work with you to improve your existing marketing approaches to help you get the best out of your online promotion and advertising.

For more information on online marketing, website design and SEO, please contact us on 9336 3178 or

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